Articles
Not from a book, from my own business. I write about my mistakes and the things that worked as they are — the way I would have wanted someone to tell me.
Good olive oil and the blend on the supermarket shelf look identical in a photo. Ways to make the difference visible and to really explain storage conditions.
Read the article → Furniture · 30 July 2026 · 6 minIn furniture e-commerce a return, with its freight, is a disaster. Most of the cause is perception of size and uncertainty about materials — and both can be solved on the site.
Read the article → Technology · 28 July 2026 · 6 minIn software and technology products a feature list convinces nobody. The only answer the visitor is looking for is "will this work for me" — and there are ways to show it.
Read the article → Diagnosis · 1 August 2026 · 8 minIt is the sentence I hear most. Before rebuilding a site there are five places to look; most of the time the problem turns up in one of them.
Read the article → Textiles · 31 July 2026 · 7 minOne return can wipe out the profit from three sales. Most of the cause is size and colour uncertainty — and both can be reduced on the site.
Read the article → B2B · project work · 29 July 2026 · 7 minIn architecture, construction, contracting and project-based work, a site isn't a shop; it is a reference file, a door to a quote, and the thing that keeps you in mind through a decision that takes months.
Read the article → Art · gallery · 27 July 2026 · 6 minArt doesn't fit the e-commerce mould. Stock is one, pricing is sensitive, shipping is risky, and the buyer buys the artist first. Notes for artists and galleries.
Read the article → Getting started · 1 August 2026 · 9 minAs someone selling his own factory's product online, seven things that would have saved me a lot of money and time if I had known them at the start.
Read the article → Channel choice · 30 July 2026 · 7 minTrendyol or your own site? As someone who runs both, I explain which is right when, and what they really cost.
Read the article → Exports · 28 July 2026 · 8 minI built a brand that manufactures in Türkiye and sells in America. Where "opening an English site" sits on the list, step by step.
Read the article → Costs · 26 July 2026 · 6 minThe cost of having a site built is the visible part. The real question is what you will pay every month — I write out the line items from my own business.
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