I built my own brands. Now I am building a few more.

An agency builds you a site; I build a store. The difference is this: an agency delivers the project and leaves, because its job ends there. With me the job starts there — because I do the same work for my own brands and I know what stock, shipping, returns and marketplace commission mean from the table, not from a screen.

In return, there is something an agency can do that I cannot: serve ten clients at the same time. That is why I take on a few brands a year.

I do not know your sector, you do. What I know is how a product is sold online — and that works the same way for paint, for olive oil and for furniture: describe the product properly, build trust, make payment easy, make them come back.

In the first call I ask you seven questions: what you sell, who you sell it to, how you sell it today, what holds you back the most, what you already have in hand, when you want to start, and your budget. By the time the answers are done, I understand your business. And if I do not, I say so — I do not start work we are not a fit for.

Basic setup is 4–6 weeks. With the larger packages it goes to 8–12 weeks. What stretches the timeline is not my side but usually the content: product photos, texts, legal information.

I say this up front because anyone who tells you "we will finish in two weeks" either does not know the work or is going to pour products into a ready-made template.

We can work in two ways. The first is a fixed fee: I do the work, deliver it, and it ends. The second is fee plus a share of sales: I lower the setup fee and take a small share of what is sold.

I prefer the second one because then we both want the same thing — not for the site to look good but for it to sell. But I do not set this model up with every brand; I have to believe the product will genuinely sell. The share starts at 5% and comes down as volume grows.

Who I set it up with: brands that are already selling and are registered businesses. There is no way to forecast what a brand starting from zero will sell in twelve months; a flat fee is the more honest option there, for both of us.

How the share is worked out: I take read-only access to your store and your payment provider. I see the order and revenue report, I can change nothing and I cannot touch the money — sales revenue lands in your account from start to finish. You prepare no reports and send no monthly spreadsheets.

No — that is exactly where I am most useful. Launching the site is the beginning of the work: the first orders arrive, something jams, an ad gets tried, a marketplace is entered. Anyone not beside you in that period has merely handed you a file.

When we work with a share of sales, this is already in my own interest. On fixed-fee work we discuss ongoing support separately.

Not necessarily. First I look: if your current site is not selling, the reason may not be the design. Most of the time the problem is in the product description, the trust elements or the payment step — those get fixed without throwing the site away.

I only recommend building from scratch when it is genuinely necessary, because building from scratch costs you more and puts your existing position in search at risk.

Beyond what you pay me there are infrastructure costs, and those go directly to the providers, not to me: the e-commerce platform subscription, the domain, email, and any apps. I put these in writing item by item from the start.

I do not like hidden line items. If you need to pay monthly for an app, you know it before the project starts.

If you have them, we use them. If not, we plan the shoot together — I tell you what needs to be shot and which angles sell. For my own brand I produced a separate video for each of 234 colours and connected them to the product pages, so I know how this is done at scale.

Yours. All accounts are opened in your name, you hold the passwords, the domain is your property. If our paths part tomorrow you can hand the site to someone else.

I insist on this because the opposite is holding a client hostage. Do not work with anyone who keeps your site in their own account, registers the domain in their name, or will not give you the password — unfortunately it is common in this trade.

There is one distinction: the site is yours, the automation is a service. Your store keeps selling even without me — that is my promise. But social publishing, the invoice flow and the sentinel robots run as part of the monthly management; if the service ends the robots stop and the store keeps working. I write this down at the start so there is no surprise in month twelve.

Yes. Scope, timeline, payment plan and number of revisions are put in writing. It protects both of us: you know what you will get, I know what I will deliver.

When a request outside the scope comes up, I say so plainly — saying "sure, we will handle it" and then letting the work drag hurts us both.

Yes, the whole thing runs remotely. Calls are by phone or video, files are shared online. We can work from anywhere in Turkey.

I run my own US brand from here too; if distance were a problem that work would never have started.

Selling online is not a machine that prints money the day you open it. If someone guarantees you that, be careful. What I guarantee is this: the system I build will be working, it will be measurable, and you will see in numbers what is working and what is not.

If at the first call I look at your brand and do not think it will actually sell, I tell you so and I do not take the job. That protects both our wallets.