About me — Timur Yılmaz

In short

I graduated from the Department of Metallurgical and Materials Engineering at Yıldız Technical University, then worked as a technical buyer at Honda, Wittur and Arçelik-LG.

In those years my daily work was comparing supplier quotations and reading quality certificates, production capacity reports and price breakdowns line by line. When I look at a brand's website today I still look with the same eye: which document builds trust, which piece of information is missing, exactly where the buyer hesitates and walks away.

Then I started my own paint brand and my list of things to learn was long: product photography, marketplace integrations, ad management, email infrastructure, automation setup. I studied none of it at school — I learned it all by trying, and most of it by getting it wrong.

What I do today

3my own brands, two of them live and selling

4countries sold to: Türkiye, USA, Canada, Mexico

76a live web demo I wrote myself

8publishing channels — five fully automatic

ART IST Boya — my brand in Türkiye. We produce water-based acrylic paint. I built its site, its theme, its marketplace integrations and its back-office automation myself.

METAKRLYIC — the brand I built for the North American market. English site, authenticated email infrastructure, a wholesale channel and a content engine; it sells to the US, Canada and Mexico, all run from Adana.

FarbeLab — the tube acrylic range I produce for professional painters. I am building the European line from Germany; it has not opened for sale yet.

Social media runs without opening a computer

The place brands tire of fastest is the content calendar. I don't run that side by hand: posts publish themselves from a calendar in the cloud, through the platforms' official APIs. My computer does not need to be on; it keeps running the same way while I am on holiday.

Instagram · Graph API — posts and reels, fully automatic
Facebook · Page API, on the same line as Instagram
Threads · official API, automatic
YouTube · Data API — shorts uploaded automatically
LinkedIn · two posts a day, automatic
Pinterest · official API, automatic
TikTok · official API, automatic
METAKRLYIC · a separate line for English content

Two watchdogs run on the same system: one scans incoming comments three times a day and tells me which ones are waiting for a reply, the other tracks when platform keys expire and warns me before they do. Both live in the cloud; nobody has to remember anything.

What I learned building these I now do for a few more brands a year. Not for everyone — because I am one person and my real job is still making paint.

How I work

01

If I think we can't work together, I say so

I don't take every job. If I don't believe the brand will really sell, or if what it needs is not the work I do, I say so in the first call.

02

Everything in your name

The accounts are yours, you hold the passwords, the domain is your property. If we parted ways tomorrow you could hand the site to someone else. I don't think setups that tie a client to you are right.

03

I don't claim what I haven't measured

I am not telling you "your revenue will go up by this much", because I don't know. What I guarantee is that the system I build works and is measurable — after that we talk about what works using numbers.

04

I don't skip the boring work

The most profitable job on my own site was not the showy one: filming 234 colours and attaching each to the right product. It also turned out to be what influenced the buying decision most. Every business has a job like that — boring but decisive.

I am not an agency. I am a manufacturer with the same problems.