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Effects Catalogue · live demo

Food & agriculture

Season, freshness and taste — all three can be shown

In food, the buying decision is settled by when it was gathered, how fresh it will stay and what it tastes like. All three are measurable and can be told on screen.

10 demos — all live. Tick the ones you like and your list builds up below. You can also look at the full catalogue.

E72Harvest calendarfood · agriculture
The wheel of the year: the harvest window of every product, outside the real day length curve along with it. Day length is computed from latitude — not a decorative wave but the calendar of farming itself. It answers the question "what is fresh right now?" at a glance.
E73Shelf life and temperaturefood science · cold chain
Move the cursor left and right — let the storage temperature change
In food science the The Q10 rule: a 10 °C rise multiplies the rate of spoilage. That equation is running here — change the temperature and watch the shelf life melt away. Underneath is the calculation of "what is lost if the cold chain breaks for one day". The most convincing way to explain storage conditions to a customer.
E74Flow test — a comparison of dropsviscosity · surface tension
Olive oil, honey, grape molasses — each one flows differently and the customer wants to see it in a video. When the drop breaks off by Tate's law is computed: the drop breaks off the instant its weight overcomes surface tension. A viscous liquid leaves a thread behind, a watery one does not.
E75Tasting profilesensory analysis
Click — switch between the products
Used in olive oil, coffee, honey and wine sensory panel displayed. As the profiles of two products overlap, you see where they match and where they part. Showing instead of saying "ours is more fruity" — this is the only thing that explains the price difference.
E29Flow field — rivers of paintThe Lusion family
Watch — 2,400 particles leave paint trails in an invisible current · the cursor bends the current
An invisible wind map drags the particles; their trails turn into paint. Where: living backgrounds, 404 pages.
E45Digital marblingTurkish paper marbling · ours alone

Marbling

Drops fall into the water, the comb passes, the pattern is born.

Click — let a new drop fall
Real marbling mathematics: every drop pushes the whole pattern beneath it outward in rings; the comb sweeps along a sine wave. Nobody else in the world has this — a signature effect out of our own culture.
E49Colour mist (aurora)calm ground

A calm ground

A surface that carries colour without spoiling the reading.

Slowly flowing layers of colour — the safest choice underneath text
A soft, low-contrast flow. Where: long text sections, contact pages, below the hero.
E64Colours your screen cannot showCIE 1931 colour space
Every colour the human eye can see lies inside this horseshoe-shaped area. The triangle is the part your screen can actually show. Every colour outside the triangle is lying on your screen — some real pigments sit exactly there. The most honest way to tell a customer "the colour you see on screen is not the thing itself".
E11Rollover action cardAwwwards
Metallic Gold
Dusty Rose
Ultramarine
Hover over it. Where: product/collection grids — this should be the standard in any store.
E01Wet-paint headline fillour signature effect
Your headline getting painted arrives.
Where it looks good: hero headlines, campaign slogans.

Got the numbers of the ones you liked?

Just say "I want E05, E11 and E13 on my site" — we design together where each one sits and how it behaves, adapted to you. This catalogue keeps growing.

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