E76Wood grain generatorcut direction · wood species
The grain is not a texture file, the geometry of the log. Here the annual rings are defined in three dimensions and intersected with the plane the board was cut along: cut along the heart you get straight lines, cut on the tangent you get cathedral arches — the real difference every carpenter knows. Change the species and the ring spacing, the colour and the pore texture change with it.
E77Three finishes, the same woodmatt · satin · gloss
The light travels — see the difference in the reflection
The same wood, three different varnishes. The difference is not in the colour in the distribution of the reflection: a matt surface spreads light widely, a glossy one gathers it narrowly and sharply. The customer can only answer "matt or gloss" once they see them side by side.
E78Real scale in a spacefurniture · scale perception
Drag to move the furniture around the room
The most frequently heard sentence in furniture e-commerce: "I couldn't tell how big it was". Showing the product In the same scene as a person 1.75 m tall and showing it in correct perspective puts an end to this problem. It shrinks as it moves away, and the measurements are written live.
E79Exploded assembly viewassembly narrative
The parts separate and join — assembly step by step
In boxed furniture, most of the return and support burden comes from assembly. Showing how the parts fit together three-dimensional and step by step both directly affects confidence before the purchase and support after it. Exactly the same thing is used in the machinery and spare parts industry.
E243D bottle + colour swapMANA Yerba Maté
Scroll — the bottle turns · Click a colour — it is painted instantly
One 3D model, endless colours. Think what that means in a catalogue of 234 colours. Where: product heroes.
E30Paint inside a glass sphereLusion — glass/gel material
Real-time glass: it refracts light and warps whatever is behind it · the cursor turns it
A glass sphere with coloured drops floating inside it that really refracts light. Where: premium product presentations (FarbeLab).
E392.5D depth from a photographthe depth map technique
Move the cursor — a flat image gains depth and you look into it
One photograph + a depth map = the illusion of 3D. Where: studio photographs, product shots.
E37Cinematic post-processingLusion
The same scene — raw on the left, cinematic layer on the right · drag the line with your cursor
Bloom, lens chromatic shift, vignette, film grain. This layer lifts every scene in the catalogue one step up.
E11Rollover action cardAwwwards
Metallic Gold
Dusty Rose
Ultramarine
Hover over it. Where: product/collection grids — this should be the standard in any store.
E17Circular mask transitionMANA Yerba Maté
Click — let a new world open like a drop
The colour changed, the universe changed.
Where: colour/series switching moments, theme transitions.
Got the numbers of the ones you liked?
Just say "I want E05, E11 and E13 on my site" — we design together where each one sits and how it behaves, adapted to you. This catalogue keeps growing.
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