E66The loomtextile
A weave is not a pattern but a an instruction: which warp thread passes over which weft. Real weave repeats are running here — plain, twill, satin, herringbone. Change the repeat and the fabric changes; change the yarn colours and the pattern changes. This is precisely the core of textile CAD software.
E32Cloth physics — a hanging labelLusion v2 — cloth simulation
Move the cursor over the cloth — it is flung about with real physics
A real cloth simulation with 442 points: gravity, wind and touch. Where: label and flag scenes, launches.
E57Metamerism — colour that changes with the lightCIE colour science · signature
Two paints in daylight exactly the same (ΔE = 0.0). Under the bulb they separate, and under fluorescent light the difference ΔE = 19— in other words, obvious. The industry has a name for it: metameric mismatch — the reason behind the complaint "it looked right in the shop, wrong at home". Here real CIE colour matching functions and real light source spectra are used; the reflectance curves of two pigments are solved so that are produced.
E64Colours your screen cannot showCIE 1931 colour space
Every colour the human eye can see lies inside this horseshoe-shaped area. The triangle is the part your screen can actually show. Every colour outside the triangle is lying on your screen — some real pigments sit exactly there. The most honest way to tell a customer "the colour you see on screen is not the thing itself".
E47Halftone dotsthe world of print
The printing screen comes alive under the cursor.
Move the cursor — the dots grow and turn
A newspaper and screen-print texture. Where: brands with a retro-print feel, poster pages.
E46Pearl interferenceThe Metakrlyic identity
Pearlescent
A thin film that changes colour with the angle.
Move the cursor — the colours shift with the angle
The physics of the colours in a soap bubble (thin-film interference). The digital counterpart of Metakrlyic's pearlescent paint.
E48Cracked paint surfacedrying paint texture
Craquelure
The crack map of drying paint.
The cracks open as the cursor nears
A dry paint and ageing texture generated with Voronoi cells. Where: vintage series, restoration narratives.
E49Colour mist (aurora)calm ground
A calm ground
A surface that carries colour without spoiling the reading.
Slowly flowing layers of colour — the safest choice underneath text
A soft, low-contrast flow. Where: long text sections, contact pages, below the hero.
E29Flow field — rivers of paintThe Lusion family
Watch — 2,400 particles leave paint trails in an invisible current · the cursor bends the current
An invisible wind map drags the particles; their trails turn into paint. Where: living backgrounds, 404 pages.
E40Frame by frame with scrollApple product pages
Scroll — the bottle turns frame by frame, exactly at your pace
72 frames prepared in advance and bound to the scroll — like video, but with full control on your side.
E11Rollover action cardAwwwards
Metallic Gold
Dusty Rose
Ultramarine
Hover over it. Where: product/collection grids — this should be the standard in any store.
E01Wet-paint headline fillour signature effect
Your headline getting painted arrives.
Where it looks good: hero headlines, campaign slogans.
Got the numbers of the ones you liked?
Just say "I want E05, E11 and E13 on my site" — we design together where each one sits and how it behaves, adapted to you. This catalogue keeps growing.
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