Manufacturing brands

You make the product. Why is describing it so hard?

For brands manufacturing paint, chemicals and the like. This is my own business — I have lived every problem described here and had to solve it.

Where this industry gets stuck

The product lies in the photograph

With a chemical product, what they saw on screen isn't what arrives. It is the single biggest cause of returns, and half of customer service goes there too.

The number of variants breaks the template

Off-the-shelf themes are designed for 5-10 variants. Hundreds of colours, multiple package sizes, a series structure — gather them into one product and the page becomes unusable.

Dealer pricing and retail pricing collide

End users can see the price you give your dealers, and the dealers are angry. Either two separate sites get built, or wholesale never gets built at all.

The technical documentation is nowhere to be found

A corporate buyer looks for the safety data sheet, the technical data sheet and the certificate of conformity. Not finding them, they drop you from the list — without ever asking.

What I build

A product page architecture that can carry hundreds of variants
Colour chart, colour finder, and images and video that change with colour
Automatic quantity discounts by package size
A dealer application flow and wholesale pricing for logged-in users
A technical document library (TDS, SDS, certificates of conformity)
Sample requests and follow-up
Consistent selling across marketplaces from one catalogue
Product storytelling that reduces return reasons

And if you don't know my industry?

What I will tell you about this industry isn't theory. Building ART IST, I ran into all four of the blockages listed here myself; the fixes are still running on the site. Walking the same road a second time is much faster.

Two things you can look at

Case study: ART IST Paint → Live demos for paint, chemicals and manufacturing → How the first 30 days go → Prices →

My own factory's store: 545 variants, 234 colour videos, a discount app I wrote myself.

The most asked questions in this sector

Won't hundreds of colour variants slow the site down?

Built wrong, it slows the site down — most off-the-shelf themes load a separate image for every variant. Built right, it doesn't: images arrive on demand and choosing a colour doesn't reload the page. One product on my own site has 77 colours and the page still opens on a phone.

I don't want everyone seeing dealer pricing. Is that possible?

Yes. A customer logged in as a dealer sees their own price list; a visitor who isn't logged in sees the retail price. On the same site, without building a separate one.

How do I manage sample requests?

A sample is a product too: a request form, a fee or shipping charge, tracking, and an automatic follow-up afterwards. Sending a sample and never following up is the most skipped sales step among manufacturing brands.

Show me your brand and I'll tell you what can be done

I don't charge for this. If I think we're not a fit, I'll say that plainly too — I take on a few brands a year, not everyone.

Let us talk about your brand

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