Software · hardware · technology

Stop describing it, run it

Explaining an abstract product in words is the hardest sale there is. In this industry the most convincing page is the one where a piece of the product itself is running.

Stop describing it, run it

Where this industry gets stuck

01

The product isn't shown, only described

Screenshots and a feature list convince nobody. The visitor is looking for the answer to "will this work for me" and can't find it on the page.

02

The pricing page is either missing or incomprehensible

A button that says "Request a quote" loses most serious buyers. A page that won't even give a price range sends anyone trying to compare straight to your competitor.

03

Demo requests land nowhere

An interested person fills in a form, mail arrives, then it is forgotten. No follow-up, no queue, no way to tell who is at what stage.

04

The marketing site and the documentation are tangled together

Someone considering a purchase gets lost inside the technical documentation; an existing customer can't find what they need among the marketing copy.

What I build

And if you don't know my industry?

You know your product. I know how to build the page that makes someone try a thing they do not yet understand. The effects catalogue on the site you are reading right now is exactly that: I don't describe it, I run it.

Two things you can look at

Case study: The unseen side → Live demos for technology and software → How the first 30 days go → Prices →

Eight-channel automation, watchdog bots, a Shopify app I wrote myself — an inventory of what I can do on the software side.

The most asked questions in this sector

Our product is a SaaS. Is Shopify a fit?

No, it isn't a fit — and I won't sell you something that doesn't fit. Shopify is for stores selling physical products. On the SaaS side the marketing site is built separately, and subscriptions and payments run on different infrastructure. I say this up front because starting with the wrong infrastructure is the most expensive mistake there is.

How do we collect demo requests?

The form itself is the easy part. The real work is what follows: where the enquiry lands, who responds when, what happens if nobody does. Without a simple but functioning follow-up system, a form only produces mail that gets forgotten.

What does it take to sell abroad?

An English site isn't enough: a verified sender email, a payment method that works in that market, clear return and cancellation terms, and a realistic support promise. I built every one of these end to end at Metakrlyic for the US.

Show me your brand and I'll tell you what can be done

I don't charge for this. If I think we're not a fit, I'll say that plainly too — I take on a few brands a year, not everyone.

Let us talk about your brand
Food and agriculture → Furniture and wood → Paint, chemicals and manufacturing → Textiles and fashion → Architecture and construction → Art and galleries → E-commerce and brands →